DMARC (Domain-based Message Authentication, Reporting, and Conformance)

Brand impersonation is a huge problem for companies worldwide. According to the 2022 State of the Phish report, 65% of organizations faced Business Email Compromise (BEC) attacks.

Through the creation of a global email security standard called DMARC, email security is increasingly asking for identification for all emails to be let into an organization through the DMARC standards. DMARC not only requires you to have proper identification but also provides detailed information on how your emails are used worldwide. DMARC also provides valuable data on the emails being sent and received, including the sources, IP addresses, and domains. This information can then be used to help organizations better understand the patterns and trends in email communication and to develop more effective email security protocols.

Think of DMARC as a virtual identification license for your inbox. Just like the check-in agent at an airport, the DMARC system checks to make sure that the email sender is who they say they are. This helps to prevent phishing attempts and email spoofing, which can lead to data theft or compromise of sensitive information.

The question becomes, as a company leader, why would you allow sending an email that does not have proper identification out to the public? These emails are now being quarantined into spam or outright rejected more than ever due to improper identification in the headers. Email is the lifeblood of communication in your business. Can you really afford that big contract or large invoice to be stuck in some trap or spam folder because it didn’t have proper identification? How about your marketing efforts? You’ll spend valuable time, money and resources on your outbound email campaigns only to have them stopped at the door without proper I.D.

Even worse, there can be somebody trying to impersonate your email with a fake I.D. and misrepresent your company!

In short, DMARC is the standard for keeping you and your information safe. So, when it comes to your inbox, don’t be afraid to ask for ID. After all, it’s better to be safe than sorry.

PremierePC has layered intelligent DMARC services to all managed domains, with monthly reporting sent straight to your inbox.

BIMI (Brand Indicators for Message Identification)

BIMI is a way for companies to assert their brand identity in email communication and provide a more trustworthy and recognizable customer experience. BIMI involves using a company’s logo in the recipient’s email client next to the sender’s name. This visual representation of the sender provides a clear and recognizable identity, helping to reduce the risk of phishing and impersonation attacks, and improve the deliverability by up to 60%.

BIMI is the final step of email authentication. It validates and displays your brand logo next to the emails sent from your domains in the recipient’s inbox to ensure that the sender is who they say they are, and you can quickly recognize the brand behind the message.