Social Media – Friend or Foe of Your Business?
The lines between work and home devices are being blurred, remote work is on the rise, and businesses are turning to social media more each day to promote, market, and engage with clients and prospects.
We know this is an effective means of marketing and engagement, but at what price?
There’s a risk?
Huge amounts of data have been gathered and leaked on the Dark Web about social media users, this is a problem.
In one breach earlier this year, a social media data broker exposed the public-facing profiles of 235 million users, 92 million profiles were scraped from Instagram, 42 million from TikTok and four million from YouTube via a misconfigured online database. That data almost inevitably ends up on the Dark Web, powering cybercrime like password cracking, credential stuffing, and phishing.
Attackers are getting smarter; they are facilitating phishing attacks not only with email, also with messaging apps like LinkedIn and WhatsApp. Cybercriminals build trust through these apps and then lead victims to visit a phishing page.
Password theft is on the rise through impersonation, shown in this recent Twitter hack. Attackers may trick employees into believing they are a contractor who lost their password. Data breach from brands and influencers empower targeted spear phishing against fans; these may look legitimate because they can include personalized details.
As it becomes increasingly more common for social media to be used for business, it will become increasingly more common for cybercriminals to use social media in their attacks.
Oh jeez. This is serious. Now what?
Taking action now to combat potential risks can prevent social media from being a source of trouble for your business.
PremierePC is a fully integrated IT provider, we eliminate the need for multiple vendors, and create a relationship where we are responsible and accountable to you. Our focus is, and always has been, local and regional small to medium-sized businesses.
We stay up-to-date on cybercriminal trends and the latest and greatest solutions to mitigate these attacks. PremierePC learns each client’s unique environment and looks for potential risks for cybersecurity breaches. We offer data backup in the event that a breach happens, we can access your data and get you back up and running as quickly as possible.
We are passionate about your security. We would be happy to review our baseline security questionnaire with you to analyze your current environment and security strength. If you see you need help, we also have a new client offer.
Contact us today for your free baseline security audit.